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Humanizing Artificial Intelligence in Digital Products.

30 min Case study | Categeory: ML & AI | Target Audience: Product Managers and UX Designers building digital products that include AI/ML algorithms.

Intelligent algorithms are getting better and better at recognizing patterns and making predictions about users. However, this intelligence can seem obtrusive, intimidating or even creepy when introduced to users without the right UX. Intelligence in itself is not something most people like, as we know from our encounters with intelligent people who just are aren’t likeable. However, when intelligence is combined with empathy and a suitable personality, it can be a pleasure to work with. How do we ensure that the intelligence in our products is experienced positively? At CogBooks, we were faced with this question when designing our adaptive learning platform. Based on research, we used the approach of modeling a ‘design persona’ of our product as well as the intelligence and shaping every aspect of the user’s experience based on it. Using this approach, we found a way to deliver the value of our algorithm through an experience that users found friendly and meaningful. In this session, I’ll talk about our experience and how you can use this approach to integrate AI/ML algorithms in your products in a way that the users find meaningful.