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Anil Reddy

Anil Reddy

Founder/Design Director at Lollypop Design Studio, India

ABOUT

I am a designer at heart and creative entrepreneur by profession. With close to 17 years of experience in the field of design, I returned to India with a vision ‘To put India on a world map as a digital design destination’. Today, Lollypop Design Studio is a team of 100 plus designers and is ranked among the best design agency across the globe.

In our efforts to contribute to the design mechanism we actively participate in the initiatives of organizations such as design4india or incubators such as t-hub. Students and budding designers are always part of our focus and I give lot of sessions to students and create workshops and events for them along with my team.

Design with tech can uplift the rural India.

18 min TED like Talk | Category: Raising the game (Inspiring stories, case studies, etc) | Target Audience: Experienced designers and entrepreneurs willing to bring about a change through design.

We will present the case study of our recent app Farmrise that aims to empower the Indian farmers by providing them a platform that not just educates them but also connects them with direct sellers and suppliers giving more power to them and escape the vicious net of poverty caused by middlemen.

Three key takeaways:

  1. Design can empower everyone.
  2. Tech alone is handicap; we should aim at designing usable tech.
  3. Let’s look beyond UX UI. LEt’s look at empowering nation.

 

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