Powered by ZigaForm version
UXINDIA 18 Speaker

Gunjan Sobhani

Senior UX Researcher at Olacabs ANI Technologies., India


Computer science engineer with formal degree in Human Computer Interaction Design from IIT Guwahati who is passionate and enthusiastic about User Centric Approach in design and has affinity towards prototyping,experimenting with different technologies available and user testing.Mentioned below are my interest areas:
User Experience Research & Design, Usability Engineering & Testing, Human Computer Interaction, Visual Design, Design For Education, and Healthcare Innovation.

Reasons Your Company Should Care About UX Research

30 min Case study | Category: Raising the game (Inspiring stories, case studies, etc) | Target Audience: UX practitioners, designers, user experience researchers, product owners, product managers and design students.

The purpose of this talk to explain user experience research role in elevating design. This talk will show the why user experience research (UXR) should take place in design and why UXR is a critical step in understanding the human beings (users) that lead the greater design and successful business. During the talk, I will give a detailed picture of the role and impact of user experience in the business. This talk will also show Why/How UXR helps your company to grow the success.

Following this talk, Ms. Sobhani will show a method for running agile and lean UXR in your company. Using this basic method, you can start UX research easily in your projects.

Three key takeaways

  1. Learning critical steps in understanding the human beings (users) which leads to the successful design and business.
  2. The impact of user experience research in a product company.
  3. Simple ways of implementing UX research methodologies to make the research and design process fast but still valuable in an agile environment.

Also check Co-presenter’s details
Back to Speakers