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Melvin John

Melvin John

Product Designer at Chumbak Design Pvt Ltd, India


Multi-functional designer, UXE @Chumbak, formerly co-founded @Codeyssus Labs, in love with simple designs and smart interactivity.

(Re)Designing an iconic brand experience

18 min TED like Talk | Category: Design Craft with UI Focus (Visual Design & Front End) | Target Audience: Online shoppers.

Importance of visual design on customer engagement and the importance of an omni-channel experience.

Three key takeaways:

  1. Future of e-commerce.
  2. Omni-channel experience.
  3. Customers of the future.


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