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UXINDIA 2018 International Conference / Prashanth Shanmugasundaram
Prashanth Shanmugasundaram

Prashanth Shanmugasundaram

User Experience Specialist at Verizon, India


Prashanth works as a User Experience Designer for Verizon’s Technical Operations and Development Center. He holds more than three years of professional experience in Design technologies with great passion for UX Design, Usability testing and User research. His contribution to the team includes comprehending the requirements, designing and delivering high quality experience for both online and offline world. With his expertise in Design Process, he provides interactive prototypes for Desktops, Mobiles and Wearable Technologies. He is proficient in analyzing the application or product requirements and user personas; designing user interfaces from scratch; creating High and Low fidelity prototypes that conveys design and interactions to the Business and Technology; Redesigning user interfaces to improve productivity, user performance and addressing design problems; Conducting usability tests, analyzing the results to benchmark the UI and arrives at possible recommendations. Prashanth holds a Bachelor’s Degree in Information Technology and apart from relishing as a designer he is also an avid Technophile, Blogger and a Socializer.

Designing Experiences | Thinking beyond screens

18 min TED like Talk | Category: Raising the game (Inspiring stories, case studies, etc) | Target Audience: Product Managers/Owners – Mid level, UX Designers – Mid level

We live in remarkable changing times. Many ideas that worked five years ago aren’t working anymore. Everyone is under pressure to innovate and put results on the board. In this climate, businesses can’t simply shoot to deliver value and expect to get paid well – that model died a long time ago.Today’s high-performing businesses are ecosystems of people, products and services that all work in harmony. As a whole, they deliver the positive experience that will keep people coming back for more. This talk will give an overview on how you can create an unified ecosystem with your existing products and services and build a seamless customer experience without any hiccups.

Three key takeaways

  1. Why should you stop focusing on products and services and start building an ecosystem?
  2. How to build an ecosystem with your existing products and services?
  3. How to make customer experience seamless across all touchpoints through ecosystem thinking?


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