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Ramprasad Sedouram

Ramprasad Sedouram

Product Designer at Freshworks, Chennai, India


I am a passionate Interaction Designer and I have a broad range of experience in designing for mobile apps, web, car infotainment systems & audio-only devices. I studied Architecture for my bachelors(NIT, Trichy) and Interaction Design for my masters(IDC, IIT Bombay).

A “design-thinking” enthusiast, I would love to explore the different areas of work where design has to offer. During my free time, I compose music for short films and design audio UX for interactive products, installations, VR experiences etc.

I am a big lover and enthusiast of Carnatic music and film score. At home, you can find me on the piano – mixing up Indian ragas with weird chords.

You can check out my music (Artists > Ramprasad S) on all music streaming channels (Apple music/Spotify/Amazon/Saavn etc).

Oh! I do quick portraits and cartoons too…

All “ears” to user experience

18 min TED like Talk | Category: Experiences for Emergent Tech | Target Audience: Sound Designers, Music Composers, UI Developers, Industrial Designers, Interaction Designers, Film-makers, Animation Designers, Synesthesia lovers, multi-modal interaction enthusiasts, dialogue writers, UX writers, VR designers, innovators and all other user experience enthusiasts who love to make their products look, feel and “sound” more human.

We live and breathe amongst all the noise and music around us. The sound of the alarm ring in the morning, the whatsapp pings throughout the day, the classic metro announcements before their doors close, the bank ATM’s dispensing cash, the reverse parking sensor, the sound of our baby’s anklets – these are examples of casual audio user experience playing a role in our lives. Let’s take a moment and think
– “What are these sounds?”,
– ”How are these sounds designed?”
– “Are there strategies or guidelines behind each of them?”

Although humans are above all visual beings – audio cues have been really helpful in grabbing our attention and providing better communication(working together with visuals and haptics). With the rise of IoT and voice-based audio interfaces, HCI is becoming audio-centric. Thus, the responsibility and consideration that interaction designers should take towards Earcon design principles and Audio UI standards will mean a world of difference between cacophony and a transformative audio user experience.

Audio UX is moving towards those delightful intuitive interactions we have with our products – just like those of Theodore and Samantha (Her, 2013 movie).

Three key takeaways:

  1. Earcon design principles – a brief study.
  2. Why Audio User Experience? The journey ahead.
  3. Global Audio personalization trends.


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