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UXINDIA 18 Speaker

Steve Fadden, Ph.D.

Research Manager, Google; Lecturer, UC Berkeley, USA


Steve Fadden is a Research Manager at Google, and a professional faculty member with the UC Berkeley School of Information. He has worked in industry, consulting, and academia for many years, with an interest in the use of mixed methods research to study how people understand and make decisions in complex, dynamic environments.

Designing for the whole human: Methods to discover emotions and needs

3 hours workshop | Category: Design Practice & Process | Target Audience: Ideally designers, researchers, and product managers with some experience, but open to everyone interested in designing and researching UX.

People are emotional beings. We all have values and needs that can change depending on context. As designers, it’s important for us to be aware of the values and needs that drive our users, as well as the emotional experiences our products and services create.

This workshop will review frameworks that capture the role of emotions, needs, and values in design, followed by an exploration of methods we can use to elicit and better understand them. We will briefly consider some of the analytical and behavioral methods that have been employed to assess emotions and sentiment, followed by a more in-depth exploration of qualitative techniques to understand the needs, values, and emotions that comprise UX.

Workshop participants will practice applying qualitative techniques, including (time-permitting) observational, conversational, participatory, and checklist approaches. At the end of the workshop, participants will have an understanding of many of the types of methods available to assess emotions and elicit user needs and values.

Rough outline of your workshop:

1. Importance of understanding emotions, needs, values
1a. Example of good
1b. Example of bad
2. Frameworks
2a. Emotion
2b. Need
2c. Value
3. Methods
3a. Analytic
3b. Measurement
3c. Observation
3d. Conversation
3e. Checklist
3f. Design
4. Conclusion
4a. Table of methods and when to apply based on product development phase

About 50% time will be spent on hands-on activities.

Three key takeaways:

1. Methods to understand emotional aspects of the user experience.
2. Techniques to elicit user values and needs.
3. Knowledge of when to apply different methods in the design cycle.

“Users” are people, too: 3 approaches design teams can use to enhance awareness of users as humans

30 min keynote talk | Category: Design Practice & Process

Designers of products and systems often refer to the people for whom they design as “users.” While technically correct, thinking about people as “users” can lead to a reductionist approach that neglects many aspects of the UX, such as our values and emotions. We all have our own unique aspirations and feelings, and these can change based on contexts and interactions. Design teams should uphold responsibility for maintaining awareness of our “users” as people, and they can do so by implementing 3 approaches that will enhance the understanding of UX for all stakeholders.

Three key takeaways:

1. Implications of calling people “users”.
2. 3 approaches to enhance awareness of UX for all stakeholders.
3. Examples of techniques that have been used to enhance awareness.


Also participating as: Panelist at “Industry + Academia Fusion”

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