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UXINDIA 2018 International Conference / Roger Andersson Reimer
Roger Andersson Reimer

Roger Andersson Reimer

Head of Design at Topp, Sweden


Roger is Head of Design at Topp, a Swedish design company. He’s a doer and explorer on the future of design, developing new approaches to extend the reach and impact of design practice. He’s designed connected systems and experiences with companies like Samsung, Miele, Nike, Toyota, BlackBerry and PayPal.

Creating Design Tools To Design A Design Culture

18 min TED like Talk | Category: Design Practice & Process | Target Audience: Design Leaders & Designers

If the only tool you have is a hammer, every problem looks like a nail. The design professions have never had greater recognition and influence, but the tools we use to shape our designs are increasingly narrow. Powerful, easy-to- use, off-the-shelf creative tools are the primary reason: give a budding designer a Sketch license, and they can do just about anything for a screen based
product. However, Digital Experiences have already moved outside the rectangular frame of the mobile & desktop screen. For designers working with emerging domains
like Connected Home, AR, and intelligence (or whatever the next thing is), it also means we’re often working with tools that are far behind the curve. Topp has embraced the old-school practice of making our own tools for our own needs, most notably through Noodl (getnoodl.com), our house-built prototyping platform for connected experiences. In this talk, we’ll look at how tool-making has transformed Topp’s design culture, how to approach it yourselves – and how to get started with Noodl to design & prototype for connected experiences beyond the screen.

Three key takeaways

  1. How to work with ideas, needs & making all at once
  2. How to mindets are always stronger than process
  3. How to thrive as designers & design orgs in new emerging spaces


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