Opening Remarks

Ball Room

“Users” are people, too: 3 approaches design teams can use to enhance awareness of users as humans

Designers of products and systems often refer to the people for whom they design as “users.” While technically correct, thinking about people as “users” can lead to a reductionist approach that neglects many aspects of the UX, such as our values and emotions. We all have our own unique aspirations and feelings, and these can change based on contexts and interactions. Design teams should uphold responsibility for maintaining awareness of our “users” as people, and they can do so by implementing 3 approaches that will enhance the understanding of UX for all stakeholders.

9:30 – 10:00 am

Coffee break

1:00 – 2:00 pm

Lunch

People First. Designing Facebook Spaces.

With Virtual Reality, we have an opportunity to build a first people centered platform. If for decades the computers and smartphones have been organized around applications, in VR we can switch that around entirely and design experiences where people are at the core, and then build utility and services on top. VR is the next big leap for connecting and bringing people together. It has the power to connect people across time and distances in a new powerful way that makes you feel like you are right next to that person. That’s exactly what we’ve been trying to do with the first product we’ve built, Facebook Spaces. With Facebook Spaces you can be with your friends and feel like you’re in the same room, even if you’re thousands of miles away from each other. Everyone has an avatar, and sits around a virtual table. That’s the core of the experience. People. Nothing is more important in Spaces than the people you’re with.

9:00 – 9:30  am

Coffee break

12:30 – 1:30 pm

Lunch

2:30 – 2:45 pm

Break

3:45 – 4:15  pm

Coffee Break

5:15 – 5:30  pm

Break

Coffee break

UX Talent Fair

Networking Dinner

Morning Remarks

Ball Room

HUMANS ARE MORE THAN A PRODUCT INTERACTION: Using Research to Holistically Understand People

To design products that are meaningful to people, we must study the people, the products and the interactions between the two. Understanding all the elements helps contribute toward successful experiences. Our challenge is that businesses often omit studying people, and simply extrapolate the interaction they have with a product to their overall behavior. This is not accurate, and often results in mediocre experiences where no is satisfied.

Building for People You Don’t Know

How do we focus on users who are far away or have a different culture or lifestyle? Dr. Elizabeth Baylor, research lead for Google Tez, will discuss user experience (UX) as an NBU solution that allows us to confidently build for for people we don’t know. Join for a guided discussion of the UX process and 3 principles of good UX, and get tailored advice on research solutions for your next big project.

10:00 – 10:30 pm

Coffee break

The four pillars of a UX organization

Based on learnings from his decades working in UX design and product development, Dan will walk through the four pillars which help UX organizations succeed. This talk is targeted at experienced design leaders and aspiring leaders alike. You will reflect on the capabilities of your current UX organization and understand the opportunities for growth. Drawing from real-world case studies Dan describes how design teams both in consumer and enterprise turn empathetic user understanding into valuable products.

11:00 – 11:30 am

Keynote Talk

Are we there yet?

12:00 – 1:00 pm

Lunch break

1:00 – 1:30 pm

YUJ Designs (15 Mins )
Infragistics (15 Mins )

The 3 Cs of Design – Charters, Critique, and Culture

I’ve worked for a lot of idiot managers in my career. And then, one day, after I had become a design manager myself, it finally dawned on me: Now I’m the idiot!

I’ve failed on many, many levels. I didn’t understand how to understand a team, and help turn their perceptions and expectations into something shared and agreed upon. I didn’t understand how to foster critique; I only knew that I was in charge of design and that I had the final say.  In design leadership positions, the option to go back to the drawing board or to iterate hasn’t always been readily available–nor as painless to my pride and potentially my pocketbook.

The passing of time, the second and third chances that I’ve been given, and the sound advice that I didn’t want to listen to in the past have opened me up to a much different perspective. Oh, I’ve still got plenty to learn, and I’m excited to share some of what I’ve learned about charters, critique, and culture of design organizations.

2:00 – 2:30 pm

Coffee break

2:30 – 4:00 pm

4:00 – 4:30 pm

UXINDIA2018 conf closes