Passionate UX/UI researcher with both usability/non usability research expertise. Problems like why do people quit/cancel a product/service and how can we nudge them towards the right behaviour. Essentially driving the UX conversation beyond design, product, technology to bring users at he heart of every conversation.
UXR in FinTech
30 min Case study | Category: Design Practice & Process | Target Audience: Product Managers, UI Designers, Devs, Marketing Specialists.
In this talk, I would focus on companies that have pioneered digitizing a range of financial products and services and how UXR has helped them transfer some of the offline user experiences online for to provide an eventual long term value to the end users.
Three key takeaways:
- Users in Fintech
- Offline vs Online Financial Experiences
- Going forward digitising complicated financial products